May 23, 2024

Recommerce market snapshot Europe: French consumer insights

It is the era of recommerce! Cross-Border Commerce Europe predicts that the recommerce will grow 5x faster than the retail market in Europe by 2025.

Despite economic uncertainties, Vinted, a frontrunner in second-hand fashion, is surpassing its growth targets for 2023 and expanding its reach. Curious about the recommerce trends in Europe? Wondering what drives French shoppers to secondhand finds? Get ready to explore now!

Overview of recommerce market in Europe

In 2023, the EU recommerce market was valued at €94 billion and is expected to grow to €120 billion by 2025, representing a 27% increase. The top categories in this market, along with key players in Europe, include:

Mass MerchantFacebook Marketplace, OfferUp, eBay, Leboncoin, Craigslist, Amazon, 5miles, Momox
FashionVinted, Depop, Poshmark, SilkRoll, Shwap, Curtsy, Swap, ThredUp, Retrievr, Vestiaire Collective
ElectronicsmusicMagpie, Decluttr, reBuy, BackMarket, Refurbed
Home, Furniture and AntiquesKaiyo, Remoov, AptDeeo, 1stdibs, Chairish

A glance at popular recommerce marketplaces

With over US$30 billion in GMV in 2023, eBay is Europe’s top platform for secondhand sales, with Vinted ranking second. In the French market specifically, Leboncoin receives the most online traffic.

Top recommerce marketplaces Europe 2023

Affordability drives secondhand purchases

In the past year, 85% of European shoppers have bought or sold used goods, with 57% of French online shoppers purchasing second-hand items.

Key drivers of recommerce growth include Gen Z’s preference for the sharing economy, discounted used goods, influential marketplaces, and eco-conscious consumers.

Affordability remains the top factor, with 93% of shoppers stating that inflation impacts their decision to buy and sell pre-owned goods.

French shoppers love buying on Vinted, with clothing being the top category

Vinted’s user-friendly platform and affordable, high-quality second-hand clothing make it a favorite among French shoppers. Now offering accessories, shoes, and home goods, Vinted is a versatile marketplace driving the recommerce trend and the demand for sustainable, affordable shopping.

French recommerce shoppers insights

Recommerce – a new power in last-mile delivery

While recommerce brings more consumers parcels, it will also require a new approach to last-mile delivery. This includes handling the increased volume of deliveries, technological integration, logistics networks, and diverse delivery destinations. Due to the relatively low value of the items and low parcel per shipment numbers, low-cost mechanisms are a top consideration factor.

Find a go-to partner for smooth last-mile deliveries in France like CIRRO Parcel! We offer cost-effective solutions across major regions with our extensive Delivery Service Partner Network, efficient sorting centers, and seamless IT integration. Enjoy the convenience of single pick-up, efficient route planning, and comprehensive door-to-door distribution—all from one reliable source!